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If It’s Worth Doing, It’s Worth Testing!

Anything worth doing long term is worth testing short term. An idea, a project, a partnership — try it out and see if it fits with your vision, your goals, and your ideals. The feedback you get will make the decision easy.

And don’t believe it when someone tells you “that’s impossible.” You can test anything. Anything.

It’s the principle I use to qualify our accounts as long-term clientele. We start with a three-to-six-month trial, and either side can fire the other at any time. We work together and decide how it’s going. Going well for all parties? Let’s keep doing this. Not going well? Let’s part friends.

Think about it: if it doesn’t work early — the honeymoon — do you really believe it’s all going to work in the future? Life is short. Do what you love with the people you choose.

Key takeaway

Anything worth doing long term is worth testing short term.

The gap between where you are and where you want to be is real. So is the path to closing it. If you're ready to do something about it, we'd like to talk.

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