Sell Direct!
Technology is great in sales — it helps us sell better, listen better, qualify better. But here’s what really annoys me: how many salespeople are hiding behind it, especially email?
When you want to make a connection with somebody, you pick up the phone and call them. It’s one of the reasons I train salespeople to get cell phone numbers — now you can call, leave a personal message, text.
Stop hiding behind email. It builds bad habits, and you’re competing with nine million other emails. People are jonesing for human connection right now.
Call them. Talk to them. Listen to them. Meet with them. And if you feel you’re hiding — stop, pick up the phone, and call someone.
Connection beats convenience. Pick up the phone.
The gap between where you are and where you want to be is real. So is the path to closing it. If you're ready to do something about it, we'd like to talk.
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